Stand out from the competition with videos on your landing page

08/21/2013 | Intuit Small Business Blog

Adding an effective video to your company's website landing page can increase conversions and get people talking about your business, says Likeable.com CEO Carrie Kerpen. "Videos allow a deeper look into your organization. Giving potential customers the opportunity to understand who you are and what you do in a simple, shareable format makes it easy for them to spread the word," she says. Having videos shared on social networks can also help boost search ranking, she adds.

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