Nearly half of consumers surveyed said they will be using their mobile devices to shop for back-to-school merchandise this year, according to Pricegrabber. "The No. 1 takeaway from Pricegrabber's back-to-school survey is that retailers must participate or have some sort of mobile channel, because consumers are demanding it," said Sharon Banfield, Pricegrabber's director of public relations.
Survey: Back-to-school shoppers rely on mobile
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