Survey: Most gamers like what they get for their money

08/21/2013 |

More than 75% of gamers who have spent more than $50 on in-app purchasing feel they've gotten their money's worth, according to an EEDAR survey. Satisfaction peaks at 86% for those spending $20 or more and only drops to 67% for those shelling out $100. The survey demonstrates that much of in-app purchasing is considered by users and not the result of impulse buying or trickery. Instead the gamers "understand the value proposition supplied across different business models, and still choose to purchase microtransactions," EEDAR's Patrick Walker says.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO