Turning social media into fuel for service

08/21/2013 | B2C Marketing Insider

Companies that capitalize on their social media presence and the customer data they collect can improve their customer service and craft a competitive advantage, writes Kathy Juve, chief marketing officer at [24]7. She explains how to use the information captured on social media and make the most of "always-connected" customer relationships.

View Full Article in:

B2C Marketing Insider

Published in Briefs: