Whole Foods is embracing sales, lower-priced goods

Whole Foods is adding lower-cost foods and adopting traditional supermarket discount tactics as it looks to lure in frugal consumers amid increased competition for its mainstay natural and organic products. One-day sales on specific items are increasing, and the company is offering discounts that last just a few hours and are promoted on social media. "The recession was a wake-up call for us," said co-CEO Walter Robb.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA