Honda, W+K show the Civic in a carousel of extreme temps

08/21/2014 | Adweek/AdFreak blog

Honda has launched a 30-second spot from Wieden+Kennedy London that shows the Civic standing up to extreme heat and cold. The ad shows a Civic thawing out from being completely frozen as its rotating landscape goes from tundra to desert, and an upcoming interactive version will allow users to adjust the temperature.

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