Investor helps towns find their way to Wellville

08/21/2014 | Reuters

Technology investor Esther Dyson has enlisted five U.S. towns with populations of less than 100,000 to participate in the "Way to Wellville" challenge, a five-year plan to introduce healthy school lunches, corporate wellness programs and urban planning strategies in an effort to reduce overall rates of obesity and chronic disease. The Dyson-founded nonprofit Health Initiative Coordinating Council will sponsor the effort and help local officials raise other funds from investors, local businesses and philanthropists. The programs themselves will not be revolutionary, but they will be remarkable in that they will be done together and reinforce one another for maximum impact, Dyson said.

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