Lyft tests multichannel campaign in 2 cities

08/21/2014 | Adweek

Ride-sharing service Lyft has launched an integrated digital and out-of-home advertising campaign in Denver and San Diego. The "More Than a Ride" promotion includes local campaigns via applications and websites such as Spotify and Thrillist, reinforced by ads in specific physical areas, including billboards in heavy areas of foot traffic and on public transportation.

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