Lyft tests multichannel campaign in 2 cities

08/21/2014 | Adweek

Ride-sharing service Lyft has launched an integrated digital and out-of-home advertising campaign in Denver and San Diego. The "More Than a Ride" promotion includes local campaigns via applications and websites such as Spotify and Thrillist, reinforced by ads in specific physical areas, including billboards in heavy areas of foot traffic and on public transportation.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY