NASCAR forms nations behind its drivers for championship run

08/21/2014 | New York Times (tiered subscription model), The

NASCAR is building excitement for its 10-race Chase for the NASCAR Sprint Cup championship run by creating ads that turn fans of each driver into their own nation willing to do battle. The Ogilvy & Mather New York spots give drivers and fans their own nation colors and hashtags as everyone prepares to race. "Sixteen nations. Ten battles. One will prevail," reads one campaign theme.

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New York Times (tiered subscription model), The

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