PacSun taps YouTube influencers in back-to-school campaign

08/21/2014 | Adweek

Apparel brand PacSun has released a four-video series with content created by select influential stars from YouTube's StyleHaul channel, which has 150 million subscribers. Content creators MamaMiaMakeup, BeyondBeautyStar, MyLifeAsEva and Macbby11 -- who have a combined 3.5 million subscribers -- will highlight PacSun's Bullhead Denim products and encourage viewers to submit their brand interactions.

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