ConAgra ads show "Healthy Choice" brand has flavor, too

08/22/2006 | Wall Street Journal, The

In an effort to boost public perception of its "Healthy Choice" brand, ConAgra will spend up to $40 million on an aggressive advertising campaign touting the frozen foods' flavor. The company has significantly updated the brand in recent months, focusing on a fine-dining experience. Ads will appear on major network morning and evening newscasts, and such powerhouse programs as "The Oprah Winfrey Show."

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