YouTube blurring lines further with ads within ads

A "channel" from Warner Bros. Records dedicated to Paris Hilton's new album, which features ads for Fox Broadcasting Co.'s "Prison Break," is among the first such marketing vehicle to launch on YouTube. The video-sharing site, which hopes to develop these ads within ads into a lucrative source of revenue, is part of a growing trend on the Internet of erasing the lines between content and advertising.

View Full Article in:

Los Angeles Times (tiered subscription model) · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA