P&G tries unusual campaign for unusual toothpaste

08/22/2008 | Advertising Age (tiered subscription model)

For the launch of its Crest Weekly Clean Intensive Cleaning Paste, Procter & Gamble is emphasizing word-of-mouth and buzz marketing over its more typical mass media approach. The largely nontraditional marketing effort reflects the uniqueness of the product, designed to be used once a week to supplement regular brushing.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals