P&G tries unusual campaign for unusual toothpaste

08/22/2008 | Advertising Age (tiered subscription model)

For the launch of its Crest Weekly Clean Intensive Cleaning Paste, Procter & Gamble is emphasizing word-of-mouth and buzz marketing over its more typical mass media approach. The largely nontraditional marketing effort reflects the uniqueness of the product, designed to be used once a week to supplement regular brushing.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX