Will national market welcome frozen yogurt upstarts?

08/22/2008 | Houston Chronicle (tiered subscription model)

Although former frozen yogurt giants such as TCBY and Tasti D-Lite still are around, newer rivals such as Pinkberry and Red Mango are gaining ground in a crowded market. The newer companies target younger customers who seek a fun ambiance. They offer a coffee shop-type atmosphere and push celebrity connections and slick promotions.

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