Customer service is still key

08/22/2010 | BusinessWeek.com/Today's Tip blog

Online businesses can sometimes fall short of the customer service measures that brick-and-mortar stores have in place, but they don't have to if they aim for a personal touch, writes Bruce Hoberman. His tips on improving online customer service: having a friendly person on the phone to respond to inquiries, offering surveys and suggestion forums, and being open and honest when a mistake is made.

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