3 ways to win over the global middle class

08/22/2011 | Strategy+Business magazine (free registration)

Emerging markets are giving rise to a new global middle class, presenting huge opportunities for companies that can reach out to the world's s up-and-coming consumers. To win over newly wealthy consumers in places such as Brazil, Indonesia, Mexico and Turkey, companies need to rethink their organizations, their decision-making processes and their regional management structures, write Edward Tse, Bill Russo and Ronald Haddock. "The opportunities in the global middle market are worth the effort," they write.

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