Content deals could determine Hulu's worth, as bidding deadline nears

08/22/2011 | Wall Street Journal, The

The willingness of Hulu's big media owners to extend content rights will play a deciding role in how much the service's potential buyers are willing to bid for the popular online video service. Bids are due Wednesday, and sources say they could range from $500 million to $2 billion. But the owners -- News Corp., Walt Disney, Comcast and Providence Equity Partners -- may be expecting more.

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Wall Street Journal, The

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