How to decide how long to push a PR campaign

08/22/2011 |

When you run a public relations campaign to launch a new product or service, the length of your PR push will vary based on what it is you're selling, Todd Brabender writes. If a product or service is time sensitive or linked to current events, a campaign lasting one to two months may be most effective. But if it has a long shelf life, campaigns as long as six to nine months might be best. No matter the length, though, all campaigns require patience and follow-up with busy journalists.

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