Prepare yourself for working in China

08/22/2011 | Harvard Business Review online

Western business leaders face five big challenges when they start doing business in China, write Avni Patel Thompson and Joseph Thompson. Success means dealing with a huge, diverse and highly fragmented marketplace, coping with customers who don't care about your brand, and dealing with phenomenally high worker turnover rates. "Managing talent is the single most important, and exhausting, task there is," Thompson and Thompson write.

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