Sephora catalog goes interactive via Google

08/22/2011 | Mobile Marketer

Sephora is joining some of the country's biggest catalog retailers with a tablet application for Google Catalogs. With the interactive app, "not only can you shop quickly across multiple brands from the convenience of your tablet, but the app format allows for a richer" experience than that provided in print, according to Tiffany Lei, Sephora's senior marketing director.

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