Twitter is a social network, not a megaphone

08/22/2011

The best Twitter marketing campaigns are founded in interaction, not simply a broadcast of a promotional message, writes Heidi Cohen. That means finding and joining conversations, listening carefully to what's being said and using a real, human voice rather than simply spouting PR-speak, Cohen writes. And make sure that the messages you are pushing out are well targeted, she adds.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY