When it comes to holiday sales, positive feelings trump profuse festivities

08/22/2011 | BusinessNewsDaily.com

It will take more than decorations, music and cheer to attract customers this holiday season, Ned Smith writes. Instead, new research from Motista shows customers who have an emotional connection to a business are four times more likely to shop there first. "The long-term takeaway for retailers is the importance of establishing more relevant connections with their customers. What's really motivating them beyond expected themes?" said Motista's Alan Zorfas.

View Full Article in:


Published in Brief: