Bad reviews call for cool-headed responses

08/22/2013 | Small Business Trends

Responding angrily to negative online reviews about your business is always a mistake, writes Megan Totka, chief editor for Chamber of Commerce. It's important to try to view the situation objectively and respond with sincere concern and contrition. "When you actively respond to negative online feedback about your small business, other potential customers can see that you're engaged and that you care about your customers," she writes.

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