Coors Light invites fans to share images via mobile

08/22/2013 | Mobile Marketer

MillerCoors' Coors Light is positioning keywords and short codes around bars inviting the beer's fans to share photos of themselves and their friends partying via mobile. Coors Light has built a dedicated microsite where fans can upload the pictures for a chance to win prizes and browse other fan-submitted photos. The site also includes Facebook and Twitter buttons for sharing the images to social networks.

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