Coors Light wants fans to share images via mobile

08/22/2013 | Mobile Marketer

MillerCoors' Coors Light is positioning keywords and short codes around bars inviting the beer's fans to share photos of themselves and their friends partying via mobile. "We want Coors Light to be a part of their experiences during a night out, and now we'll provide a keepsake to remind them of a great time out with friends," Coors Light's Josh Davis said.

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