Demographic differences are key to new FXX channel

08/22/2013 | Hollywood Reporter (free content), The

FX Networks is splitting up its content between existing channels and its new FXX based on demographics instead of genre in order to "expand without diluting that brand," said Nick Grad, president of original programming. FX Networks plans to have 25 original scripted series aired across its platforms in the next few years.

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Hollywood Reporter (free content), The

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