Identify, astonish, cross-sell: 3 service secrets

08/22/2013 | B2C Marketing Insider

Creating loyal customers begins with identifying who your customers are, and then moves to surprising them with above-and-beyond service, writes customer service expert Flavio Martins. Lastly, create a cross-sell opportunity that benefits both the business and the customer. "Whether it's online, in a brochure or in store, there are many ways to entice customers to buy more and increase their transaction size," he writes.

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