Mobile games are touted as a prime platform for marketers

08/22/2013 | ClickZ

Games are a good complement to social networks on mobile devices and a prime opportunity for marketers, industries executives say. With $12 billion in mobile gaming revenue projected for next year, "mobile gaming has become a big deal very quickly. It took the video games business 10 years or more to get to that kind of size," said Facebook games lead Simon Whitcombe.

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