Mobile is seen as a key bridge between platforms

08/22/2013 | Mobile Marketer

Recent advances in geolocation and mobile ad tracking have made mobile more important than ever as a platform that serves as a link between other ad venues for marketers, observers say. "Interest in cross-device is a trend that has been creeping up the past couple of years, but 2013 seems to be a bit of a tipping point. With the increase in smartphone and tablet usage, brands want to reach consumers where they are naturally spending time while making sure their message is consistent across platforms," said Jeremy Levine, senior vice president of digital sales at Live Nation.

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