Plants vs Zombies 2 game is EA's biggest mobile launch to date

08/22/2013 | Mobile Marketing Magazine

PopCap's Plants vs Zombies 2 game has become the biggest launch in Electronic Arts' mobile-application history, hitting 16 million downloads since it was released last Thursday on the iOS platform. "The game has hit the #1 spot in the App Store in 137 countries and, over the last five days, has been played for a total 25 (million) hours – meaning the average player has engaged with the app for around an hour and a half," Alex Spencer writes.

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