Retailers plan marketing increases amid traffic declines

08/22/2013 | Advertising Age (tiered subscription model)

Major retailers are reporting weak quarters and are stifling previous optimism about the second half of 2013. Macy's and Abercrombie & Fitch are among the brands that have announced plans to step up their second-half advertising in hopes of increasing foot traffic. "We're working on a number of marketing initiatives ... to build traffic. Some online, some offline, but we are very, very dedicated to driving traffic," said Abercrombie CEO Michael Jeffries.

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