Startup helps videos go viral

08/22/2013 | Entrepreneur magazine

Alex Debelov and Vladimir Gurgov created a startup called Virool, which offers an advertising platform that can help video content to go viral. "Good content matters, but viral videos don't become viral by themselves," Debelov explained. "You have to find the audience that has an affinity for a particular advertiser's brand of content." Their business has already brought in more than $6 million in investment and is expecting to bring in as much as $15 million in revenue this year.

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