Superdry parent partners to open stores in Turkey

UK-based SuperGroup has sealed a franchise deal with fashion retailer Demsa Group to open at least eight Superdry stores in Turkey in the next five years, said founder and CEO Julian Dunkerton. The deal will also put Superdry fashions in Demsa-owned Harvey Nichols and Brand Room stores. Other UK retailers including Tesco, Dixons and Marks & Spencer have opened stores in Turkey, with mixed results.

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