Top brands turn to Tumblr to share visual content

08/22/2013 | MediaPost Communications

Nearly one-third of the Interbrand 100 Brands have a marketing presence on Tumblr. According to a report from Simply Measured, 95% of brands' posts to the site are photos, and 98% of reblogs are of these photo-based posts. The study also found that, unlike on Facebook and Twitter, reblogs frequently occur a month or more after the post published.

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