Why specific goals, long-tail efforts are vital to inbound marketing

08/22/2013 | RepCapitalMedia.com

The sole goal for landing pages is to convert visitors and have them take a chosen action, and the best way to drive visitors is to use long-term industry keywords based on buyer personas, writes Lee Price, summarizing lessons from a recent HubSpot Academy session. Companies shouldn't focus on broad phrases or landing pages with lots of links, but instead tailor their message to be specific and direct, Price writes.

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