Agencies getting into "mash-ups"

08/23/2005 | Adweek (subscription required)

Ad agencies are taking advantage of free and open source Web applications -- like Google Maps, for example -- to create customized services for clients -- such as mapped listings for a real estate broker. Simon Jefferson of A.K.Q.A. told Adweek, "The potential is for brands to exploit these technologies to deliver a much-enriched experience to consumers, [and begin] to exploit the real potential of the Web."

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