Agencies getting into "mash-ups"

08/23/2005 | Adweek (subscription required)

Ad agencies are taking advantage of free and open source Web applications -- like Google Maps, for example -- to create customized services for clients -- such as mapped listings for a real estate broker. Simon Jefferson of A.K.Q.A. told Adweek, "The potential is for brands to exploit these technologies to deliver a much-enriched experience to consumers, [and begin] to exploit the real potential of the Web."

View Full Article in:

Adweek (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA