Madden NFL 07 scores with fans, retailers

08/23/2006 | Los Angeles Times (tiered subscription model)

The Madden NFL video game franchise has become more than a game: The launch of each new iteration has become an annual ritual where fans can come together to celebrate "Maddenoliday." EA Sports, retailers and professional football players are all part of a coordinated marketing push to promote the latest version of the video game, which consistently performs well in the video game sector.

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