Teens the focus of fall retail marketing blitz

08/23/2006 | USA Today

With research showing teenagers exert a major influence on back-to-school purchases, retailers are making their sales pitches directly to this influential group. J.C. Penney is the sole retail sponsor of MTV's Aug. 31 Video Music Awards; Staples has added more trendy items to its shelves for fall; and Wal-Mart Stores and Target Corp. have launched social network-inspired areas on their Web sites.

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