Macy's has stars on hand for $100M fall campaign

08/23/2007 | Wall Street Journal, The

Home guru Martha Stewart, real-estate magnate Donald Trump, pop-star Jessica Simpson and celebrity chef Emeril Lagasse are being tapped by Macy's to boost its efforts to build a successful national department store chain under a unified brand. They will be among the celebrities appearing in a $100 million fall TV campaign touting Macy's wide array of brands, including items featuring their famous monikers.

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