Sponsors start race for Olympic marketing gold

08/23/2007 | NYTimes.com

Olympic sponsors Coca-Cola, McDonald's and Chinese computer maker Lenovo kicked off their Beijing Games marketing efforts on Aug. 8, which is exactly one year before the start of the event. Both Coke and McDonald's are trying to boost their Chinese brand profiles, while Lenovo has the opposite goal -- to reach new users outside the country, according to this article.

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