Lifetime attracts 4.2 million to "Runway" opener

08/23/2009 | Mediaweek

Lifetime's "Project Runway" amassed a record-setting audience of 4.2 million viewers -- including 3.2 million in the 18-to-49 demographic -- for the premiere of its sixth season last Thursday night. It was the most-watched series premiere in Lifetime's history, and it was a 45% increase over the fifth-season opener when the show was on Bravo.

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