Can Microsoft top its own success with latest "Halo" title?

08/23/2010 | Advertising Age (tiered subscription model)

Microsoft has a high bar to reach with the campaign for the release of the fourth "Halo" Xbox title, after the previous edition grossed $170 million in its first day and its award-winning ad effort, which received a pair of Cannes Ad Fest trophies. Independent digital shop AKQA and Interpublic Group's AgencyTwoFifteen are once again helming the campaign, which is heavy on the video and also includes partnerships with PepsiCo and Ultimate Fighting Championship.

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