Coca-Cola team seeks "next big thing"

08/23/2010 | Atlanta Journal-Constitution, The

A team of about 15 people, some employed by Coca-Cola Co. and some outside of the beverage industry, has the job of tracking beverage trends and teaming with promising entrepreneurs on new brands. The Venturing and Emerging Brands team nurtures and invents brands, and brings concepts that are successful elsewhere to the U.S.

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Atlanta Journal-Constitution, The

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