How to make innovation a communal project

08/23/2010 | Wall Street Journal, The

Companies need to get better at harnessing their employees' brainwaves, write JC Spender and Bruce Strong. To make that happen, some businesses are launching "innovation communities" that bring workers together to focus their creative energies on specific problems. "Tools like innovation communities can help businesses take advantage of the upheaval and rewrite the rules of their industry," Spender and Strong promise.

View Full Article in:

Wall Street Journal, The

Published in Brief: