How restaurants can leverage back-to-school season

08/23/2010 | PizzaMarketplace.com

The back-to-school season brings several promotional opportunities for chains looking to boost sales and shine up their images, writes Pizza.com President Ed Zimmerman. Sports-team sponsorships, fundraisers for schools in need of supplies and school-lunch programs focused on nutrition provide rich avenues for building revenue and raising brand loyalty in the community.

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