Make a big marketing impact with only a little money

08/23/2010 | Miami Herald (free registration), The

Guerrilla marketing is a great way to attract consumer attention and generate buzz without spending a lot of money. And when coming up with a guerrilla marketing plan, the sky is the limit, according to the man who coined the term back in 1984, Jay Conrad Levinson. "If you've got a product, think of creative ways to show consumers why what you're selling will make their lives better," he said.

View Full Article in:

Miami Herald (free registration), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD