Make a big marketing impact with only a little money

08/23/2010 | Miami Herald (free registration), The

Guerrilla marketing is a great way to attract consumer attention and generate buzz without spending a lot of money. And when coming up with a guerrilla marketing plan, the sky is the limit, according to the man who coined the term back in 1984, Jay Conrad Levinson. "If you've got a product, think of creative ways to show consumers why what you're selling will make their lives better," he said.

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Miami Herald (free registration), The

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