How to quantify social media success

08/23/2011

Measuring social media success is tricky, but it's possible to find workable metrics if you're clear about your goals, writes Ron Jones. By determining whether you're seeking awareness, influence, engagement or other goals, you'll be able to find metrics that speak to those areas, he writes. "Identify those metrics that best fit your situation and integrate them into your analytics processes," Jones writes.

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