How to set your company apart from the pack

08/23/2013 | TheSalesBlog.com

Clients may look elsewhere if you offer only one reason that your business is different from the competition, writes S. Anthony Iannarino. You should aim to provide multiple factors that give you a leg up on the competition. For example, you might make a more compelling case for your company if you highlight the superior nature of your people, processes and training, he writes.

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