Survey finds Asia-Pacific marketers keen on boosting mobile budgets

08/23/2013 | Warc (London)

Brands across the Asia-Pacific region are laying plans for more aggressive mobile marketing, with the prospect of launching better-defined strategies, according to a Warc survey conducted for the MMA and The Festival of Media Asia. About 9 in 10 of those survey said their mobile budgets were due to grow, with 34% projecting at least a 75% boost.

View Full Article in:

Warc (London)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Senior Manager, Video Center of Excellence
IAB
New York, NY